General

The Olympics aren’t the only competition heating up this summer. As a marketer in a fast-growing industry, you’re well aware just how essential – and difficult – it can be to get an edge against your competitors. Time is money, and spending time managing all your marketing assets alone can be overwhelming. What’s more, your … Read more

Over a year after COVID-19 first hit, restaurants, retailers, and other businesses are finally beginning to embrace a post-pandemic world. If you’re a franchise business, it’s a good time to start thinking about expanding – and maintaining a strong brand is crucial to your business’ success, especially as you scale. If one franchise fails to … Read more

If you’re a marketing professional at a SaaS company, you’re familiar with the unique challenges your business faces, from numerous funnel stages to a long sales cycle. Accessibility and adaptability is crucial to your business, especially as you look to scale: A recent survey found that 85% of marketing professionals were under pressure to create … Read more

Attracting new customers is vital to growing your company, but it’s not always about the new. Maintaining your current customers is equally, if not more, important: The probability of selling to an existing customer is up to 14 times higher than the probability of selling to a new customer. Sometimes marketers are so focused on … Read more

The lockdowns and restrictions put in place to combat the COVID-19 pandemic accelerated an already increasing trend toward remote work. In a December 2020 survey, 71% of workers who felt they could work from home were currently doing so. Going forward, 54% of workers want to work remotely once the pandemic has ended. As we … Read more

Summer is finally here, and the warm weather may have sales and marketing professionals itching to add seasonal updates to their marketing assets. While adding a palm tree to a one-sheeter or bright colors to a brand asset might sound harmless, marketers know that unauthorized updates can have big unintended consequences for their brands. Brand … Read more

As more states lift their COVID-19 mask mandates, businesses across the country are faced with a difficult decision: Who should they allow in? Marketing managers face a similar challenge when deciding who gets access to content. As your team continues to grow, so will your library of marketing assets, making it even more essential to … Read more

Now is the time to celebrate creativity and support the process. For marketers, it’s a chance to reflect on your team’s workflow and see if it’s helping – or hurting – their creativity. Giving creative teams the space they need can lead to fresh ideas, more inspired campaigns, and better sales results. Yet too many … Read more

Asset chaos – it’s when marketing and sales professionals don’t know which files exist, where to find them, or how to use them in an approved way. With a Workfront survey reporting that 80% of marketing professionals feel “understaffed and overloaded,” asset management will likely remain a problem for many organizations. Here are the top … Read more

According to HubSpot, the average marketer spends almost a third of their time completing repetitive tasks. As a marketing leader, is that where you want to be devoting your time? Of course not. We’ve rounded up four ways a marketing asset management platform can help you avoid these time-consuming tasks and achieve your objectives in … Read more

When you think about delivering great customer experiences, two things come to mind: increased revenue for your business and increased loyalty from your customers. Gifting offers a unique and unexpected way to achieve both in one fell swoop. Win in the $125B corporate gifting market In spite of the pandemic, Forbes reports that corporations’ investments … Read more

You know you need to deliver a positive, memorable experience to your prospects if you want to achieve success as a brand. And you probably also know that it’s difficult to achieve this goal without consistency at every touchpoint. After you’ve gone through the exercise of creating a new brand, you’ll need to reinforce it. … Read more