General

Time is money. It’s such a common expression that it’s almost a cliché. But when it comes to marketing, it’s easy to spend time on things that don’t move you closer to your strategic objectives. And when you do, you’re losing money. The routine, repetitive, or administrative tasks need to get done, but they don’t … Read more

Think about how many ads you see in a day. How many of those do you pay attention to, and how many actually influence whether or not you engage with a brand? A 2007 study estimated that we saw around 5,000 ads per day. Today, it’s thought that we are exposed to between 6,000 and 10,000 ads per … Read more

The Olympics aren’t the only competition heating up this summer. As a marketer in a fast-growing industry, you’re well aware just how essential – and difficult – it can be to get an edge against your competitors. Time is money, and spending time managing all your marketing assets alone can be overwhelming. What’s more, your … Read more

Over a year after COVID-19 first hit, restaurants, retailers, and other businesses are finally beginning to embrace a post-pandemic world. If you’re a franchise business, it’s a good time to start thinking about expanding – and maintaining a strong brand is crucial to your business’ success, especially as you scale. If one franchise fails to … Read more

If you’re a marketing professional at a SaaS company, you’re familiar with the unique challenges your business faces, from numerous funnel stages to a long sales cycle. Accessibility and adaptability is crucial to your business, especially as you look to scale: A recent survey found that 85% of marketing professionals were under pressure to create … Read more

Attracting new customers is vital to growing your company, but it’s not always about the new. Maintaining your current customers is equally, if not more, important: The probability of selling to an existing customer is up to 14 times higher than the probability of selling to a new customer. Sometimes marketers are so focused on … Read more

The lockdowns and restrictions put in place to combat the COVID-19 pandemic accelerated an already increasing trend toward remote work. In a December 2020 survey, 71% of workers who felt they could work from home were currently doing so. Going forward, 54% of workers want to work remotely once the pandemic has ended. As we … Read more

Summer is finally here, and the warm weather may have sales and marketing professionals itching to add seasonal updates to their marketing assets. While adding a palm tree to a one-sheeter or bright colors to a brand asset might sound harmless, marketers know that unauthorized updates can have big unintended consequences for their brands. Brand … Read more

As more states lift their COVID-19 mask mandates, businesses across the country are faced with a difficult decision: Who should they allow in? Marketing managers face a similar challenge when deciding who gets access to content. As your team continues to grow, so will your library of marketing assets, making it even more essential to … Read more

Now is the time to celebrate creativity and support the process. For marketers, it’s a chance to reflect on your team’s workflow and see if it’s helping – or hurting – their creativity. Giving creative teams the space they need can lead to fresh ideas, more inspired campaigns, and better sales results. Yet too many … Read more

Asset chaos – it’s when marketing and sales professionals don’t know which files exist, where to find them, or how to use them in an approved way. With a Workfront survey reporting that 80% of marketing professionals feel “understaffed and overloaded,” asset management will likely remain a problem for many organizations. Here are the top … Read more

According to HubSpot, the average marketer spends almost a third of their time completing repetitive tasks. As a marketing leader, is that where you want to be devoting your time? Of course not. We’ve rounded up four ways a marketing asset management platform can help you avoid these time-consuming tasks and achieve your objectives in … Read more