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ontrack personalized marketing

The Benefits of Personalized Marketing Materials

Think about how many ads you see in a day. How many of those do you pay attention to, and how many actually influence whether or not you engage with a brand? A 2007 study estimated that we saw around 5,000 ads per day. Today, it’s thought that we are exposed to between 6,000 and 10,000 ads per … Read more

How Five Guys Streamlined Store Openings and Signage Ordering Across North America With Ontrack

Click to download this case study The Need Five Guys started serving its signature burgers and fries at its original restaurant in Arlington, Virginia, in 1986. When the company began franchising 17 years later, it recognized the need for franchisees to directly order marketing assets and other items to successfully open and operate their restaurants. … Read more

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Scale Your Franchise Faster with Brand Asset Management

Over a year after COVID-19 first hit, restaurants, retailers, and other businesses are finally beginning to embrace a post-pandemic world. If you’re a franchise business, it’s a good time to start thinking about expanding – and maintaining a strong brand is crucial to your business’ success, especially as you scale. If one franchise fails to … Read more

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3 Reasons Why Your SaaS Business Needs Distributed Marketing and Gifting Solutions

If you’re a marketing professional at a SaaS company, you’re familiar with the unique challenges your business faces, from numerous funnel stages to a long sales cycle. Accessibility and adaptability is crucial to your business, especially as you look to scale: A recent survey found that 85% of marketing professionals were under pressure to create … Read more

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5 Creative Ways to Connect with Your Remote Workers

The lockdowns and restrictions put in place to combat the COVID-19 pandemic accelerated an already increasing trend toward remote work. In a December 2020 survey, 71% of workers who felt they could work from home were currently doing so. Going forward, 54% of workers want to work remotely once the pandemic has ended. As we … Read more

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3 Ways to Prevent Unauthorized Seasonal Updates to Marketing Assets

Summer is finally here, and the warm weather may have sales and marketing professionals itching to add seasonal updates to their marketing assets. While adding a palm tree to a one-sheeter or bright colors to a brand asset might sound harmless, marketers know that unauthorized updates can have big unintended consequences for their brands. Brand … Read more

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How Capital Senior Living Slashed Marketing Customer Service Time and Empowered 100+ Sub-Brands Using Ontrack Workflow

Click to download this case study The Need Capital Senior Living operates over 100 communities nationwide from its headquarters in Dallas, Texas. In 2019, the company hired a new CEO and brought in a new corporate marketing team to manage a rebrand. When the new marketing team struggled to locate files and deliver each community’s … Read more

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Deciding Who Can (and Can’t) Access Your Marketing Asset Management System

As more states lift their COVID-19 mask mandates, businesses across the country are faced with a difficult decision: Who should they allow in? Marketing managers face a similar challenge when deciding who gets access to content. As your team continues to grow, so will your library of marketing assets, making it even more essential to … Read more

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