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5 Creative Ways to Connect with Your Remote Workers

The lockdowns and restrictions put in place to combat the COVID-19 pandemic accelerated an already increasing trend toward remote work. In a December 2020 survey, 71% of workers who felt they could work from home were currently doing so. Going forward, 54% of workers want to work remotely once the pandemic has ended. As we … Read more

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3 Ways to Prevent Unauthorized Seasonal Updates to Marketing Assets

Summer is finally here, and the warm weather may have sales and marketing professionals itching to add seasonal updates to their marketing assets. While adding a palm tree to a one-sheeter or bright colors to a brand asset might sound harmless, marketers know that unauthorized updates can have big unintended consequences for their brands. Brand … Read more

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3 Hidden Costs of Marketing Asset Chaos

Asset chaos – it’s when marketing and sales professionals don’t know which files exist, where to find them, or how to use them in an approved way. With a Workfront survey reporting that 80% of marketing professionals feel “understaffed and overloaded,” asset management will likely remain a problem for many organizations. Here are the top … Read more

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4 Asset Management Solution Features That Provide Big Value to Busy Marketers

According to HubSpot, the average marketer spends almost a third of their time completing repetitive tasks. As a marketing leader, is that where you want to be devoting your time? Of course not. We’ve rounded up four ways a marketing asset management platform can help you avoid these time-consuming tasks and achieve your objectives in … Read more

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Your Guide to the Most Underestimated Customer Engagement Play: Gifting

When you think about delivering great customer experiences, two things come to mind: increased revenue for your business and increased loyalty from your customers. Gifting offers a unique and unexpected way to achieve both in one fell swoop. Win in the $125B corporate gifting market In spite of the pandemic, Forbes reports that corporations’ investments … Read more

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Brand’s Best Friend: A Marketing Asset Management Platform

You know you need to deliver a positive, memorable experience to your prospects if you want to achieve success as a brand. And you probably also know that it’s difficult to achieve this goal without consistency at every touchpoint. After you’ve gone through the exercise of creating a new brand, you’ll need to reinforce it. … Read more

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